You wouldn't be here if you weren't curious.*

Hallo! Ich bin Elena! Willkommen auf meinem Reiseblog Creativelena.com.
Ich bin die Kreativreisende, und Du offensichtlich neugierig.

*Was ist "Kreativ Reisen"? Antworten auf diese und viele weitere Fragen liefert Dir mein Reisehandbuch "The Creative Traveler's Handbook". Am liebsten reise ich im Rhythmus der Einheimischen und bin dazu bereits ein paar Mal um die Welt. Sechssprachig. Mit viel Charme, Herz und Hirn. Dies hat mich sowohl ruhig als auch rastlos gestimmt: In der Fähigkeit, inspirierende Geschichten über außergewöhnliche Menschen und Regionen zu erzählen, liegt mein größtes Lebensglück. Viel Vergnügen & Inspiration beim Stöbern durch meine Reisegeschichten!

Project Space

Languages & people are my passion. In this project space, you can read more about my PR / Social Media projects, follow my work as a tourism consultant or hire me as a language expert (drop me a line in English, écrivez-moi en francais, háblame en castellano oder ganz einfach auf Deutsch). Lucky enough to combine my favourite topics of being creative, travelling and bringing people together through networking and consultancy, I look forward to working together with you.

"Visiting Chile", I find this London street artist inspired by a painting of the city of Valparaíso ...

#WTM2014: Top Creative Travel Blogging News from the London World Travel Market

“Welcome to London, Elena! How are you?” – “Perfect actually! I am starting a round the world trip here today researching creative travel around the globe for publishing my first book about the subject in 2015!” – “What?!” Share your passion. Travel often. Inspire others. I beam at the many familiar faces & new people […]


#DWCC2014 Digital Wine Communications Conference: The Brave New #Winelover World

Arriving in Montreux, Switzerland, where this year’s seventh edition of the annual #DWCC14 Digital Wine Communications Conference takes place, I feel both excited and a little intrigued. Have I gathered all my wine tasting notes & digital communications background as a wine travel writer? Do I feel I know enough about wine to make easy conversation? And […]

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Travel Trade Show “ReiseSalon”: Austrian Travel Blogger Meet-up & Tripadvisor Travel Talks

The year 2014 marks my third visit of the prestigious Vienna Travel Trade Show “ReiseSalon” held at the Hofburg Palace, one of Austria’s top event locations. Entering here, you immediately feel enchanted, lured away to meet high-end travel partners spell-bound by the imperial ambiance of what used to be, Franz & Sissi’s very own palace. Add tweeting […]

Neuseeland Reisevortrag

Travel Talks About Aotearoa New Zealand: “Work & Travel” Down Under

Saskia’s face lights up as she starts talking about her time in New Zealand. “I was entrusted to lead an entire group of horse trekkers”, she tells me with pride in her voice, her eyes lingering on the photos of “her horses” in Hokianga, New Zealand’s North Island. Five minutes later, we are both under […]


#cczk14 CastleCamp Kaprun: A Tourism & Social Media Conference of a kind!

Revolutionary fingers are grappling the atmosphere here at Burg Kaprun in Salzburg. We are talking about the very conference hosts of the CastleCamp Kaprun (#cczk14), who enjoy their rock star band performances during the night as well as delivering innovative style format “CastleCamp sessions” during the day. Professionally speaking of course, supported by the demeanour of an oversized […]

The OECD conference kicks off, presenting one of the organization's recent studies on "Tourism and the Creative Economy".

Tourism & The Creative Economy: Results & Conclusions from the International OECD Workshop in Linz

My love affair with creative tourism has been going on for almost a decade. I am absolutely, truly and deeply convinced that this form of interactive culture travel is THE “game changer” in understanding contemporary (culture) tourism development, from culturally enlightening food tours all the way to exploring indigenous heritage traditions in countries such as New Zealand. When the Austrian city […]

Von rechts nach links:

2nd Austrian Travel Blogger Meet-up in Linz | #VisitLinz!

Lucia Täubler | DieKremserin. Gudrun Krinzinger | “Reisebloggerin“. Franz Roitner | “Kurzurlaub“. Andreas Susana | “Travelwriticus“. Angelika Mandler | WiederUnterwegs! Maria Kapeller | KofferPacken! Gisela Müller | “OriginalLinzerSchnitte“. As well as my humble self … Creativelena. Seven Austrian Travel Writers & one local Linz host: Such is our gathering on the occasion of the second Austrian Travel Blogger Meet-up in the […]

Ulrike Rauch-Keschmann und ich treffen uns hoffentlich schon bald wieder zum Gespräch in Wien. Vielen Dank, liebe Ulrike für Deinen großartig moderierten Vortrag beim ÖW Tourismustag in Bad Tatzmannsdorf!

The #oett14 Tourism Day of the Austrian National Tourist Board: Markets & Multimedia Expertise.

Petra Stolba, managing director of the Austrian National Tourist Board, has a glint in her eyes as she speaks at the opening ceremony of this year’s National Tourism Day (#oett14) about “common formation flying” of all partners in the Austrian national tourism marketing (Yes, that’s talking ornithology terms here 😉 ). Martina Jamnig, spokesperson of […]


#STSLeipzig Social Travel Summit: Navigating The Future – Think Tank Results.

I will never forget this one particular moment at the Social Travel Summit in Leipzig when Melvin Boecher, founder of Traveldudes.org, comes up to Sarah Lee and me, looks us both in the eyes and mentions in a low voice, adding a sense of gravity, “You! I want you both at the tables during the […]

Thank you for this interesting and very inspiring Summit wrap-up!

#STSLeipzig Social Travel Summit: Content Marketing & Blogger Relations.

The second part of the Social Travel Summit in Leipzig is in full swing. Fergus Parker, of Axonn Media in the UK is here to talk to us about content marketing. After learning all there is to know about Social Media Trends & Creativity, “content is the kingdom in which we all live in. 90% […]

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