Hallo! Ich bin Elena! Willkommen auf meinem Reiseblog Creativelena.com.
Ich bin die Kreativreisende, und Du offensichtlich neugierig.
*Was ist "Kreativ Reisen"? Antworten auf diese und viele weitere Fragen liefert Dir mein Reisehandbuch "The Creative Traveler's Handbook". Am liebsten reise ich im Rhythmus der Einheimischen und bin dazu bereits ein paar Mal um die Welt. Sechssprachig. Mit viel Charme, Herz und Hirn. Dies hat mich sowohl ruhig als auch rastlos gestimmt: In der Fähigkeit, inspirierende Geschichten über außergewöhnliche Menschen und Regionen zu erzählen, liegt mein größtes Lebensglück. Viel Vergnügen & Inspiration beim Stöbern durch meine Reisegeschichten!
The year 2014 marks my third visit of the prestigious Vienna Travel Trade Show “ReiseSalon” held at the Hofburg Palace, one of Austria’s top event locations. Entering here, you immediately feel enchanted, lured away to meet high-end travel partners spell-bound by the imperial ambiance of what used to be, Franz & Sissi’s very own palace. Add tweeting New Media Advocates who “grow vines” & follow the protocol of group pictures & Selfies all the way to Genuss Reisen Österreich, Austria’s gourmet hotel cooperation, and you get some quite delectable, refreshing meeting moments in a unique atmosphere.
Clear there, so far!? 😉
It does remain an interesting fact to be talking about the business model of your own blog and digital media strategy among several partners at the ReiseSalon here in Vienna. Genuss Reisen Österreich earlier this year have started convening international travel bloggers to visit their gourmet hotels Riegersburg, the Gut Pössnitzberg and the Stainzerhof working together with the Styrian regional tourist board. A little later, “Creative Travel in Mostviertel“, a “pilgrimage blog trip along the Via Sacra” as well as the Kleinwalsertal mountain destination in Vorarlberg have successfully hosted travel bloggers as expert digital storytellers to their respective destinations: Creativity that shows itself through well-written travel articles, inspiring news photography & videos yielding sustainable online travel echo. Even the Lower Austrian “Klösterreich” association of monasteries in 2014 chose to work with international travel bloggers, besides the ongoing culture travel campaign of visiting Burgenland in the very East of the country.
The success of such cooperation work between travel bloggers as “journalists of the new digital media age” and stakeholders in tourism marketing essentially depends on being transparent and open-minded about setting goals (“talking the same language”!), taking the trouble to actually defining those goals by involving all partners concerned and reporting on them so as to achieve the famous win-win situation for everyone. Only in this way can we all move forward as an industry, I believe.
… as may be seen in this “epic landscape video” depicting the beauty and inspiration from travelling around South-Eastern Europe:
As I mentioned beforehand: It is an exciting moment to be talking about travel education & online travel research in the “Brave New World” of the digital, global market place. The Internet for sure has made many things easier, but also added lots of layers of complexity. All the more trust, quality, relevance & reliability are still THE essential qualities to have, especially when communicating online. Back in 2013, I have already been asked by talk master & radio moderator Peter Agathakis to join a panel session at the ReiseSalon travel trade show, with “travel bloggers & journalists discussing the future of (online) travel writing”.
This year’s panel talk has us discuss the business of online reviews together with such prominent panel guests as Ulrich Cramer (Holidaycheck), Tom Breckwoldt (Tripadvisor), Thomas Brenner (Austrian Hotel Association “ÖHV”) as well as Christoph Norden (Tourist Austria International). Exciting: I am here to represent the travel bloggers‘ point of view!
So here is what I have to say summing up this panel discussion for you:
A toast to transparence therefore, and the exciting times we are living in! 😀